Wyze drinks

Wyze - manufacturer of functional drinks (food tech). The drinks are designed to support productivity, the drinks do not have side effects like e.g. regular energy drinks or even a cup of espresso). The company is new and expects rapid growth as it operates on a startup basis. The goal is to help people perform their daily tasks productively and energetically.

Problem

WYZE drinks has developed a new natural nootropic drink for better concentration and productivity. The main objective of the project is to create 3 bottle label designs for different drinking tastes. The design must be aimed at a younger audience who are creative "Hustlers" and people with a lack of energy. For this, it is necessary to create a design that radiates energy, confidence and awakens human creativity.

Solution

A neuroscience-based, superfood-based alternative to coffee and energy drinks. Harnessing the power of nature and discovering your true potential. As a symbol of energy, strength, a geometric and symmetrical lightning visual is used, inserted between bright, tasteful colors. Lightning separates black from another color, creating high contrast and visibility.